PRIVACY POLICY

Effective Date: 1st July 2025

Serene Visuals is committed to protecting your privacy and handling your personal data with care and transparency.

This policy explains how we collect, use, and store your information when you visit www.serene-visuals.com or contact us.

1. Who We Are

Serene Visuals is the data controller responsible for your personal data.

2. Information We Collect

When you make an enquiry or contact us, we may collect:

Your name
Email address
Phone number (if provided)
Details about your enquiry, event, or project

When you use our website, we may collect:

IP address
Device and browser information
Pages visited and time spent on the site

3. How We Use Your Information

We use your data to:

Respond to enquiries and communicate with you
Provide quotes and deliver our services
Manage bookings and client relationships
Improve our website and services

We process your data under the following lawful bases:

Legitimate interest – to respond to enquiries and run our business
Consent – where you have agreed to receive marketing communications

4. Use of Images

As a photography and creative business, we may capture and use images from events, branding sessions, or portrait shoots.

With your permission, we may use selected images for:

Portfolio display
Website and social media
Marketing and promotional materials

You can request that your images are not used for marketing at any time.

5. Sharing Your Information

We do not sell your personal data.

We may share your data with trusted third-party services where necessary, including:

Website hosting providers
Cloud storage and editing tools
Analytics services

These providers are required to keep your data secure and only use it for relevant purposes.

6. Data Retention

We keep your data only for as long as necessary to:

Respond to your enquiry
Deliver our services
Meet legal, accounting, or regulatory obligations

7. Cookies

Our website may use cookies to improve your browsing experience and understand how the site is used.

You can control or disable cookies through your browser settings.

8. Marketing Communications

If you opt in to receive updates or marketing, you can unsubscribe at any time by contacting us or using the unsubscribe link (where applicable).

9. Your Rights

Under UK data protection law, you have the right to:

Access your personal data
Request correction or deletion
Restrict or object to processing
Withdraw consent at any time

To exercise your rights, please contact us.

10. Data Security

We take appropriate technical and organisational measures to protect your data from unauthorised access, loss, or misuse.

11. Third-Party Links

Our website may contain links to other websites. We are not responsible for their privacy practices.

12. Changes to This Policy

We may update this policy from time to time. The latest version will always be available on this page.

13. Contact

If you have any questions about this policy or your data, please contact us via email to: info@serene-visuals.com